Responsive Site Pitch
DIRECTION / DESIGN / ANIMATION
Mike Bloomberg has a few different internet properties between Bloomberg Businessweek and Mike Bloomberg the brand. Our ask was to strategize Mike Bloomberg dot com. The challenege was to sell the man and everything he does for society. Below are our three main concepts. Visually, each article would be branded differently to make mikebloomberg.com a site to return to.
This concept was to roll out individual articles that focus on a particular topic that's important to Mike. Through these stories, you can learn his point of view and what actions he has taken.
The search concept is meant to contain all of the same information about Mike, but is more unique in its navigation. From homepage you are prompted to navigate by searching any topic you're interested in or interested in Mike's opinion on. Incase you can't think of anything, there are many full screen suggestions as well as suggested search as you start typing.
This direction was more centered around a daily feed. You can check out what Mike's up to every day. See where he's at, read his latest tweets and follow all other social media he's contributing to. Visually, this direction was more focused on the mobile and tablet side of things being more feed oriented.